Jordan Brand Chairman Larry Miller Launches JUMP To Help Incarcerated
Date:  03-20-2025

The mission of Justice and Upward Mobility Project (JUMP) is to provide justice impacted individuals with tools to succeed
From Forbes:

Larry Miller has experienced the highs and lows of life, from the inside of a prison cell to the boardroom of Jordan Brand. The former president of the Portland Trailblazers was incarcerated at age 16 after being charged with second-degree murder. But after several stints in federal prison, he reformed himself and found his way to excellence in the sports industry. Now, he wants to offer others the same opportunity.

Miller’s atypical story became public in 2022 when he released his book JUMP which detailed his journey from the streets of Philadelphia to the C-Suite. Now he is launching the Justice and Upward Mobility Project (JUMP) to provide education, employment, and economic opportunities to anyone impacted by the justice system.

The JUMP initiative was unveiled in mid-February at a star-studded event that took place alongside the NBA All-Star game festivities. It was developed by and will be run in partnership with The Just Trust, “a catalytic philanthropy that aggregates and deploys resources to justice reform and public safety innovation in the United States.” Ken Oliver, Chief Innovation Officer at Just Trust will be the Managing Director of JUMP. Programming and implementation began in March. Continue reading >>>